The Story Behind Canon's 50-1000mm Cine Lens

Cinematographer/filmmaker Ivo Norenberg approached Canon in 2010 with a request for an extreme lens. Ivo challenged Canon to produce a long zoom 4K Super 35m...

Cinematographer/filmmaker Ivo Norenberg approached Canon in 2010 with a request for an extreme lens. Ivo challenged Canon to produce a long zoom 4K Super 35mm lens tailored to the diverse needs of wildlife video production.

Join Canon U.S.A.'s Larry Thorpe as he discusses the features and benefits of the Canon cine-servo 50-1000mm lens.For more eduction videos and articles, visi...